AEI Compounds launched their new look at the Wire 2012 exhibition in Düsseldorf, Germany between the 26th and 30th March. Since their purchase by Saco Polymers last year, AEI has undergone an image change with a new logo and literature; this was on show to the public for the first time. It was also the first chance for them to present the well-respected Pexidan range from Saco Polymers to customers outside the US market.
Wire 2012 is dedicated to the wire and cable industry, attracting visitors from all over the world and is an important shop window for AEI’s expanding range of thermoplastic and crosslinkable compounds. Key compounds presented at the show were those with:-
- Oil resistance for rail cable and ship wiring
- Char forming properties for fire survival and CPD rated cable
- Crack resistance for use on armoured cable for hot climates
- Flexibility for appliance wiring and cords
Visitors were welcomed on the stand from over 30 different countries with strong contingents from Europe, Africa, India, Middle East, USA and South America. During the five days AEI were extremely pleased to welcome a large number of their existing customers as well as making the acquaintance of a number of important new contacts. Their colleagues from the USA also joined AEI, giving their support and taking the opportunity to meet many of these customers for the first time.
Whilst the number of visitors was not as high as in previous years, the event was considered a great success and AEI look forward to working closely with those who visited to realise their common goals.
In September AEI will be present for the first time at the Wire China 2012 show in Shanghai and they are sure this will be as successful as their time in Düsseldorf. AEI thanks everyone who took the time to meet them at the show in March and they look forward to getting to know many more new people in the Far East later in the year.